Title: Digital Sales Director
Company: Beasley Media Group
Location: Charlotte, North Carolina, United States
Krista Stout has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in digital sales.
With expertise in radio marketing and sales, Mrs. Stout demonstrates a thorough understanding of her field through her current role as director of digital sales for Beasley Media Group. She came to this role last year after spending more than four years as a part of the company’s integrated marketing group. Beasley Media Group, formerly owned by CBS, is an owner and operator of radio stations in the United States. As of June 2017, the company owned 63 stations under the Beasley Media Group name. In her role, Mrs. Stout is responsible for the Charlotte, North Carolina, region where she manages digital sales for six radio stations. Through her impactful work, she has made great strides toward contributing to the company’s goal for 20% of its revenue to come from its digital workstreams by 2020.
Before joining the Beasley Media Group, Mrs. Stout gained experience in her field through her work as a marketing consultant at CBS Radio, managing partner of Upward Mobility LLC and marketing and event coordinator for Catering Creations. In total, Mrs. Stout has amassed 17 years of professional experience. In recognition of her professional excellence over the years, she has been the recipient of a Gracie Allan Award for her local PSA radio work honored by The Gracies. She was also named a Radio Wayne Finalist by Radio Ink Magazine. When asked of her success, Mrs. Stout notes that her achievements have come from her ability to build and maintain great relationships with her clients by being personable and reliable. It has also come from the foundation of knowledge that she possesses from her education, which includes a bachelor’s degree from the University of North Carolina at Charlotte.
When Mrs. Stout started in radio, she was not the “traditional” radio advertisement seller. She believed that every successful marketing campaign required a 360-degree approach, which meant that she needed to find ways to think outside of the box and be creative. In addition to on-air packages, she began creating and selling on-site packages to further promote through the station’s various platforms. Mrs. Stout has been very successful in the digital side of the business, as she saw the quick evolution of digital sales in her field before it began to catch on. At the crux of Mrs. Stout’s professional drive is her children, for whom she always wants to be a great example. As she looks to the future, Mrs. Stout intends to continue in her work as a digital sales director.
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