Luis Somoano

Somoano, Luis 4760873_4004760873 TP

Title: President
Company: Lincoln Motor Company
Location: Miami, Florida, United States

Luis Somoano, President at Lincoln Motor Company, has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in car sales.

Since he was a young boy, Mr. Somoano had a deep interest and appreciation for cars, and in his professional career, he found the perfect blend of automobiles and business. Today, Mr. Somoano notably served as the president of the Lincoln Motor Company in Miami, Florida, as well as the owner and operator of three dealerships, Doral Lincoln, Lincoln of Cutler Bay and Ford Kendall. In his numerous roles, Mr. Somoano has received various awards from Doral Lincoln and Lincoln of Cutler Bay for his exceptional sales skills and success as a leader. The car enthusiast attributes his success to discipline and the personal touch of his businesses. He works and lives by his motto, “If you are in Alaska and a polar bear is running to you, you only need to run faster than the guy next to you.”

Mr. Somoano attended Miami-Dade Community College, and to this day, he utilizes key strategies learned in school to aid him in business endeavors. In 1985, he commenced his career in sales with Rainbow Ford, soon moving up to manager of used cars. He also served as manager of Import Store, and was the owner of Heat Motors in 2009. Working his way from the ground up, Mr. Somoano’s advice to aspiring car dealers is to work hard for the success you wish to achieve, if you do not work for it, do not expect sound results. Looking ahead in his career, Mr. Somoano plans to continue to give his dealerships and charitable causes his undivided attention, and hopes to also serve as a mentor to up and coming car salespeople.

For more information, please visit:

Worldwide Humanitarian

Press Release


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