Jeff Sanders

Title: Chief Operating Officer
Company: Athletic APEX Health Clubs
Location: Rochester, New York, United States

Jeff Sanders, Chief Operating Officer at Athletic Apex Health Clubs, has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in business management.

With Athletic Apex Health Clubs, a fitness franchise whose flagship is located in the Rochester, New York metropolitan area, Mr. Sanders has prospered since 2015 as the chief operating officer and a co-chief executive officer. His main responsibilities include creating and enforcing the highest level of operational standards, maintaining a member retention rate above 90 percent, evaluating new locations and lease negotiating with major real estate companies and overseeing construction and buildout of each new location. In addition, he oversees all staff hiring, training and advancement as well as all marketing and creative departments including social media and makes financial recommendations directly to the chief executive officer with prepared data to support them.

Earlier, Mr. Sanders had honed his management and marketing skills as district vice president with LA Fitness from 2005 to 2011, franchise development manager with Radio Shack from 2011 to 2013 and president of Savvy, a marketing and business consulting service, from 2017 to the present. He has served as a founding board member and board chair since 2020 with the New York Fitness Alliance, a consortium of fitness centers and studio owners and operators from across New York who have united to create a single voice to maintain a strong industry presence in the state.

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