Elwood G. “Woody” Norris

Title: Founder
Company: Wrap Technologies, Inc.
Location: Poway, California, United States

Elwood Norris, Founder at Wrap Technologies Inc., has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in electronics and industrial design.

Mr. Norris has enjoyed a more than 60-year career as an award-winning inventor and designer as well as a technology specialist. In the mid-1950s, he served in the United States Air Force and at the University of New Mexico as a nuclear weapons specialist. He further provided superior service with the University of New Mexico as the director the engineering experiment station from 1959 to 1970. He additionally founded and worked as a director, chief scientist and president of Parametric Sound Corporation, which is now known as the Turtle Beach Corporation. Mr. Norris likewise founded LRAD Corporation, for which he operated as the chairman of the board of directors, a technical advisor and a product spokesperson.

As an inventor, Mr. Norris has patented nearly 50 designs and conceptualized over 100 products. Among them are HyperSonic Sound, which intensely focuses and channels sound so it can travel great distances without dispersing; AirScooter, an ultralight helicopter; Flashback, first handheld recording and playback device; a sonar tool to isolate different movements inside the body, transcutaneous doppler system and a hands-free ear mounted speaker/microphone device. In 2005, he was nominated for and won the prestigious Lemelson-Massachusetts Institute of Technology Prize, the largest cash prize for inventors in the United States. His latest invention, the Bola Wrap, which allows law enforcement officials to remotely restrain an offender from 25 feet, reducing the need for lethal force, is widely used by police and has so far been deployed in over 600 police agencies in the US and nearly 50 other countries around the world.

Mr. Norris attributes a great deal of his success to his ability to being able to effectively communicate his ideas to potential business partners. In the coming years, he  intends to further develop his current project and pursue a new subject centered around the governing laws that affect gravity.

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