Who's Who of Top Executives

Bob Nienaber, ChFC, CLU, RICP, Registered Principal

Title: Chief Executive Officer and Founder
benefitRFP Inc.
Sacramento, California, United States

Bob Nienaber, ChFC, CLU, RICP, Registered Principal, Chief Executive Officer and Founder at benefitRFP, Inc., has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in the financial industry.

A bestselling author with over 30 years of professional experience in financial services, Mr. Nienaber has excelled as the owner of Lion Street since 2019 and as the founder and chief executive officer of benefitRFP, Inc. since 2009. An expert in executive benefits, he manages several billions of dollars in executive client corporate benefit plans and works cooperatively with case managers on different teams. With Lion Street, he is a shareholder with more than 350 partner firms. Before going into business for himself, he thrived while building his expertise at such companies as Principal, Phoenix and Guardian.

Mr. Nienaber’s prolific writing has been set forth in numerous published books. His novel, “American Bloodline: The Rightful Heir Reclaims Europe,” published in 2019, is being made into a Netflix movie. Another of his books, “Blur,” will be the basis of a television sitcom. He is also the author of “America’s Last Gold Rush: Your Guide to Working with Venture Capital Firms,” which was published in 2014. Additionally, he continues to publish white papers on the financial industry.

Prior to embarking on his professional career, Mr. Nienaber earned a bachelor’s degree in business and broadcasting from California State University, Chico in 1989 and completed coursework focused on business and marketing at San Jose State University in 1987. He has accrued a number of certifications related to his industry, including Retirement Income Certified Professional, Chartered Financial Consultant and Chartered Life Underwriter, all from The American College of Financial Services. Additionally, he earned the qualifications necessary to be a Registered Principal.

Mr. Nienaber has been bestowed with a variety of noteworthy awards relating to his success and positive influence in his industry. He received the Lifetime Achievement Award from Money 2.0 in 2022, as well as an Al Global Media International Award and an Excellence in Financial Services Award from the U.S. Department of Commerce. He additionally was included among the Best Benefit Insurance Solution Providers by U.S. Business News and recognized by Entrepreneur Magazine as one of the Top Ten Risk and Wealth Management Providers. Furthermore, his company benefitRFP, Inc. was ranked by Silicon Valley Review as one of the Top 20 Tech Firms to Watch in 2022 and listed among IndustryWired’s Ten Best Innovative Management Companies. CIO Magazine considered Mr. Nienaber to be among the Top Most Inspiring Business Leaders Making a Difference.

Mr. Nienaber’s business has earned the Number One Service Award globally in all of the 11 business sectors and has been featured on the covers of such popular magazines as CIO and Industry Magazine. The company developed benefitMATRIX, an artificial intelligence innovation that holds a database of 30 million companies and is used in evaluating clients’ executive benefit plans. Many financial experts refer to benefitRFP, Inc. as the Uber of the finance industry. Notably, Mr. Nienaber has been a member of the board of directors at Sunshine Makers, Inc., Simple Green since 2010. Committed to his community, he supports charities for the homeless in the Sacramento area.

For more information, please visit:

Contact Mr. Nienaber:

Share with:


More to explore

Rose B. Joly

Title: Mortgage Loan Officer Company: I3 Lending Inc. Location: Ocoee, Florida, United States Rose B. Joly, mortgage loan officer at I3

Arijeet Roy

Title: Partner Company: Guidehouse Location: McLean, Virginia, United States Arijeet Roy, partner at Guidehouse, has been recognized by Marquis Who’s Who

Nitin Ajmera, MBA, CPA

Title: C-Level Senior Finance Executive Location: Plainview, New York, United States Nitin Ajmera, MBA, CPA, C-level senior finance executive, has been