Who's Who of Top Executives

Juan Carlos Gesto

Title: Marketing Finance Transformation Lead
Company: The Coca-Cola Company
Location: Duluth, Georgia, United States

Juan Carlos Gesto, marketing finance transformation lead at The Coca-Cola Company, has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in strategic financial planning.

With nearly three decades of experience to his credit, Mr. Gesto is a proven expert in the field of finances. Specializing in strategic financial planning and accounting, he has operated in several key financial roles for The Coca-Cola Company since he originally joined the worldwide corporation in 1997. In 2022, he became a marketing finance transformation lead for the business in Atlanta, Georgia. Prior to his current appointment, Mr. Gesto also worked with company branches located in South Africa and Brazil, working in positions such as an accounting manager from 2001 to 2005 and as a regional director from 2013 to 2017. At the onset of his career, he was an auditing senior for Ernst & Young from 1994 to 1997.

As part of his vocational journey, Mr. Gesto cultivated his formal education, beginning at the Universidade Federal do Rio de Janeiro, where he earned a bachelor’s degree in 1997. He subsequently achieved a Master of Business Administration at Ibmec in Brazil in 2004. In addition to his academic credentials, he also holds several key certifications in business strategy, management and negotiation. In light of his fulfilling career, he has largely attributed his success to his determination and expertise. Accounting for his achievements, Mr. Gesto is particularly proud of his time working in South Africa.

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