Who's Who of Top Executives

Theron L. Kabrich, III

Photo Credit: Victoria Smith

Title: Chief Executive Officer and Co-founder
Company: The San Francisco Art Exchange LLC
Location: Half Moon Bay, California, United States

Theron L. Kabrich, III, Chief Executive Officer and Co-founder at The San Francisco Art Exchange LLC, has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in fine arts.

With decades of experience to his credit, Mr. Kabrich has excelled as the chief executive officer and co-founder of The San Francisco Art Exchange LLC (SFAE) since 1983, directing its technological advancement from their website launch in 1996 to recent NFT projects and exploring cryptocurrency payment methods. For decades his business invested millions of dollars into promoting the art and photography of popular culture as a genre of fine art, producing over 100 unprecedented exhibitions and events at his downtown San Francisco gallery.

Driving value, cultural significance and the aesthetic power of popular iconography, SFAE introduced serious and capable collectors opportunities to acquire for the first time original signed photographs used on such Beatles album covers as Abbey Road, Meet the Beatles and Rubber Soul; original authentic artwork created for such Pink Floyd album covers as Dark Side of the Moon, Wish You Were Here and Umma Gumma and, for Led Zeppelin, Presence, Houses of the Holy and In Through the Out Door, original paintings by famed World War II pin-up artist Alberto Vargas and original paintings reproduced on posters for such films as My Fair Lady, The Sting, Pink Floyd’s The Wall and many many other rare and lauded iconic images. Mr Kabrich worked directly with over 200 artists and photographers who created these revered cultural treasures, most of whom had never sold their work, to elevate the equity of their careers, to unlock that built-in equity and monetize their work. With many historic sales made by SFAE since those early efforts, significant collections were built. The success that followed substantially elevated both commercial and academic respect for the genre they championed. Mr. Kabrich is recognized among his peers as an instrumental figure in pioneering recognition of this genre. He has contributed to various book projects and given multiple interviews in media over many years on the subject.

In 2007, 2008 and 2018 his company was recognized by “INC Magazine” as one of the 5000 Fastest Growing Companies in America. Mr. Kabrich was an associate producer of the documentary, “Taken by Storm: The Art of Storm Thorgerson and Hipgnosis” in 2011 and in 2016 he was a photography consultant for the documentary, “The Beatles: Eight Days a Week – The Touring Years”. In 2019 he was co-executive producer of “Show Me the Picture: The Story of Jim Marshall” and is featured in Public Broadcasting Service’s documentary “ICON: Music Through the Lens” in the episode, “On the Wall”. Kabrich was a guest curator and speaker in 2017 at the Jimi Hendrix Exhibition and screening of the documentary “Jimi Hendrix: Voodoo Child” at San Francisco’s Museum of the African Diaspora and the guest curator of “The Haight-Ashbury Experience and the Pursuit of Happiness: The Photography of Herb Greene” at the Haight Art Center from 2022 to 2023. Since 2015, Mr. Kabrich has devoted his time and expertise as a member of the board of trustees of The Mexican Museum in San Francisco as its collections chairman.

Mr. Kabrich began his career as an art dealer with the Union Art Gallery in San Francisco, California, from 1979 to 1980 after which he was appointed director of Gallery One also in San Francisco from 1980 to 1983, briefly acting in 1982 as an art broker in Geneva, Switzerland.

To support his ambitions and propensities, Mr. Kabrich first studied philosophy and then transferred his passion toward studying method acting and improvisation at Jean Shelton Studios in Berkeley, California. Before venturing into the arts, however, he worked as a psychiatric aid at Westwood Manor in Fremont, California from 1973 to 1975 and at the Veterans Administration Hospital in Menlo Park, California from 1975 to 1977 followed by a journey around the world from 1977 to 1978. Prior to these he worked as a crisis intervention team leader for a local community outreach, suicide prevention and drug counseling program from 1972 to 1973.

Mr. Kabrich has attributed his success to following his intuition and his willingness to take risks. Though he initially thought he would become a psychologist in his formative years, he was greatly influenced by his father, who drew, painted, and sculpted as a hobby, as well as his yearlong trip around the world that fueled his passion for culture and the arts.

For more information, please visit:
Press Release
LinkedIn
ArtDealer.show
San Francisco Art Exchange LLC
SFAE.com

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