Who's Who of Top Executives

Laila Merchant

Title: Real Estate Agent
Company: Craft & Bauer Real Estate Co.
Location: Santa Clarita, California, United States

Laila Merchant, real estate agent at Craft & Bauer Real Estate Co., has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in real estate.

Ms. Merchant embarked on her educational journey, earning a Bachelor of Science in business administration from California State University, Northridge in 2000. Complementing her academic achievements, she holds certifications as a realtor from the California Department of Real Estate and a Certificate of Completion from YLOPO. She began her career in real estate as a licensed realtor with Craft & Bauer Real Estate Co. in 2022, later transitioning to her current role at Coldwell Banker. In addition to her real estate ventures, Ms. Merchant is a co-owner of a gas station and convenience store business with her husband.

Motivated by her passion for real estate, Ms. Merchant pursued her license after managing various responsibilities for her convenience store and gas station business for over 17 years. Her drive for new opportunities led her to television. She has excelled as a TV host for American Dream TV since 2023.

A standout accomplishment for Ms. Merchant is her unwavering commitment to her clients. Renowned for her motivation and approachable demeanor, she excels in building networks and nurturing strong client relationships. Her persistence ensures that she sees her projects through to fruition, earning her a reputation as a dependable and trustworthy professional. Ms. Merchant attributes her success to her dedication, integrity, strong work ethic, professionalism, and positive outlook, embodying these qualities in all aspects of her career.

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