Title: Executive Vice President and President of the Food and Beverage Sector
Company: Circana LLC
Location: Mount Prospect, Illinois, United States
Diane S. Tielbur, executive vice president and president of the food and beverage sector at Circana LLC, has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in market research.
With 33 years of experience to her credit, Ms. Tielbur has excelled as a leader in marketing research within the food and beverage industry. She currently serves as executive vice president and president of the food and beverage sector at Circana, the world’s leading advisor on the complexity of consumer behavior. In this role, which she has held since 2022, she oversees strategic initiatives, business development, and operational functions within the food and beverage sector. She is responsible for driving growth, fostering innovation, and enhancing client satisfaction in alignment with the company’s objectives.
Prior to her current position, Ms. Tielbur was active as the president of various sectors at The NPD Group, now part of Circana. The NPD Group provides market information and analytic solutions that drive better decision-making and better results. Her roles included a concurrent position as president of the food, food service, and home sector from 2020 to 2023, president of the food and home sector from 2018 to 2020, and president of food and beverage practice from 2015 to 2020.
Previously, Ms. Tielbur served in multiple leadership roles at Kraft Foods Group, now The Kraft Heinz Company, including senior director positions in consumer insights, strategy, and category management. She began her career as a statistician and research manager at Kellogg Company from 1991 to 1996. Throughout her career, her most significant highlight has been her foresight on the changing American consumer landscape, encompassing generational decision criteria, real food solutions, and Hispanic bi-cultural opportunities.
Before embarking on her professional path, Ms. Tielbur pursued an education at Northern Illinois University, earning a Bachelor of Science in mathematics and statistics in 1989, and continued her academic efforts at Iowa State University of Science and Technology, where she completed a master’s degree in statistics in 1991. Following these accomplishments, she completed certifications and continued professional development in her field. Beyond her professional responsibilities, she has participated in various civic activities, including serving as a judge for marketing analytics awards and supporting charitable organizations like Cradles to Crayons and Feeding America.
Ms. Tielbur found success with numerous achievements and awards throughout her career, including being recognized as an industry leader and receiving prestigious awards for her contributions to marketing research and analytics. Ms. Tielbur attributes her success to her forward-thinking mindset and strong leadership abilities. She excels at creating a strategic vision, identifying key issues, and building a plan that empowers her team to achieve success. In the future, she hopes to use her accomplishments in a leadership role within the food or research industry that aligns with her values and objectives. Her advice for aspiring professionals: “Stay curious, embrace change, and always strive to improve.”
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