Title: Senior Vice President of Wealth Management
Company: Raymond James Financial Inc.
Location: Berkley Heights, New Jersey, United States
Joao Rotta, CFA, senior vice president of wealth management at Raymond James Financial Inc., has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in finance.
With two decades of experience, Mr. Rotta has established a successful career in finance, specializing in financial advising and wealth management. He currently serves as the senior vice president of wealth management at Raymond James, a role he has held since 2021. In this position, he assists successful individuals in managing their finances and investments. His previous roles include senior vice president of wealth management at UBS from 2010 to 2021, investment strategist at Delta Bank from 2006 to 2010, and investment advisor at Citi from 2004 to 2006. He earned a Bachelor of Science and Bachelor of Arts from FGV-Fundação Getulio Vargas in 1996, a Master of Business Administration in general management with a focus on finance from UVA Darden School of Business in 2004 and holds a certification as a chartered financial analyst.
Reflecting on his path, Mr. Rotta values the unique perspective gained from being born outside the U.S. and later becoming a U.S. citizen. This background enriches his ability to connect with clients who have international investments, offering them empathy and insight into the challenges they face. He takes great pride in successfully managing an equity portfolio for the past 14 years, his investment track record, and his focus on qualitative aspects of financial management. He attributes his success to a blend of preparation and persistence, drawing inspiration from a book on grit that noted, “Sometimes the brightest individuals are not the most successful because you have to train yourself to be persistent and consistent.” In the coming years, he is determined to scale up his business and diversify it into a new entity, aiming to offer a unique and enhanced experience. He plans to become a comprehensive financial professional, guiding clients on both investments and holistic financial aspects of their lives. His primary objective is to help more individuals and support his children’s education. In his free time, he enjoys running, sports, exercising at the gym, playing the guitar, and playing pickleball with his wife.
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