Xavier JJ Facon

Title: Global Product Leadership Senior Vice President of Retail Products
Company: Nielsen IQ
Location: New York, New York, United States

Xavier JJ Facon, global product leadership senior vice president of retail products at Nielsen IQ, has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in consulting and strategy.

With two and a half decades of experience, Mr. Facon has established a successful career in consulting and strategy. He currently excels as global product leadership senior vice president of retail products at NielsenIQ, formerly Nielsen Consumer LLC, a position he has held since 2023, strategic advisor at eGateway Capital since 2021. In these roles, he specializes as a product leader, focusing on media technology, advanced analytics, artificial intelligence, and data science. His experience also includes serving as global head of retail media and managing director at NIQ Activate from 2021 to 2023, senior vice president of strategy at Quotient Technology Inc., Neptune Retail Solutions, from 2020 to 2021, and senior vice president of media technology and product from 2017 to 2020. From 2010 to 2017, he was chief technical officer and head of product at Crisp, Quotient Technology Inc., where he also served as president from 2011 to 2018.

Mr. Facon founded Crisp in 2002, leading its technology and product strategy until 2010. Earlier, he was founder and senior vice president at LogicChain, Inc., from 1998 to 2002, and co-founder of Micro Java Networks from 2000 to 2004. He has also dedicated his time to serving as an executive for technology at BelCham from 2014 to 2019 and as a member of the advisory boards for VNVE and Trifecta Inc. A major accomplishment in his career was obtaining a patent in 2020 for a computer system and method for dynamically generating an image from digital content items. He has been featured in the Interactive Advertising Bureau and has been honored with several accolades, including being named Most Creative Person by Business Insight and receiving a Lifetime Achievement Award.

Mr. Facon laid a solid educational foundation includes coursework in mathematics at College Petrus en Paulus in 1992, economics at St. Andreas College in 1994, and a Bachelor of Science in computer science from VIVES in 1997. He also completed additional coursework in computer science at VIVES in 1998. Reflecting on his path, he takes great pride in the acquisition of his business, Crisp, by Quotient Technology. In less than two years, he acquired and merged four companies, expanding the media division tenfold. He attributes his success to his commitment to continuous learning, embracing new technologies, and engaging in leadership development. Looking to the future, he is eager to return to entrepreneurship and replicate the success he achieved with Crisp.

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