Title: Senior Director of Strategy
Company: Hand & Stone Corporation
Location: Cary, North Carolina, United States
Emma Hilal, Senior Director of Strategy at Hand & Stone Corporation, has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in the Beauty Industry.
Ms. Hilal, senior director of strategy at Hand & Stone Corporation in Pennsylvania, has been active in her leading role since 2024. As part of her daily goals, she leads the strategic vision and ensures goals are being met regarding devices, injectables and laser hair removal services across more than 600 locations in the U.S. and Canada. Among other obligations, Ms. Hilal collaborates with leadership and the information technology staff to implement new programs for the franchises and establishes strategies for new products and services.
Leveraging over 15 years of experience in marketing, Ms. Hilal began her career as a trade marketing manager for consumer lifestyle at Philips in 2008. She subsequently earned progressive roles with companies like Robert Bosch Tool Corporation NA and Lenovo before earning the title of director of director of consumer and digital marketing for the U.S. portfolio at Aesthetics from 2021 to 2024. A graduate of Sup de Co Marrakech in 2010, Ms. Hilal received a Master of Business Administration with a focus on marketing. She also garnered a Master of Science in digital media and storytelling from Loyola University Chicago in 2015. Beyond her degrees, she is active in her professional community as a member of Women We Admire.
Attributing her success to her knack for developing and nurturing high-performance teams, Ms. Hilal remains focused on results. Drawing on her tremendous experience in consumer marketing, customer loyalty, and paid media, she is well-known for her ability to foster success. Furthermore, she focuses heavily on networking and developing longstanding relationships. Recognizing her accomplishments throughout her tenure, Ms. Hilal received several notable accolades, such as an Effie Award in 2020 for the best-paid media campaign in the pharma sector, a Breakout Brand Leader recognition from Ad Age in 2023 for launching the Beauty on Your Terms campaign at Merz Aesthetics, and Best Paid Media Campaign by the OMMA Awards in 2024 for the best programmatic campaign. Eager for the future of her career, Ms. Hilal aims to earn a C-suite position, become recognized as a subject matter expert in customer marketing, and begin public speaking.
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