Title: Chief Marketing Officer
Company: Ascendara
Location: Indianapolis, Indiana, United States
Monica Morales Florez, chief marketing officer at Ascendara, has been recognized by Marquis Who’s Who Top Executives for dedication, achievements and leadership in marketing.
With an illustrious career spanning three decades to her credit, Ms. Morales Florez continues to utilize a wealth of expertise in multicultural and general market brand management and delivering growth in her current role as the chief marketing officer at Ascendara. A native of Bogota, Colombia, her professional journey began with a solid academic foundation, having initially earned a Bachelor of Science in economics with a focus on finance from Universidad de Los Andes in Colombia in 1994. She subsequently concluded her formal academic efforts with a Master of Business Administration in international business and marketing from the Darla Moore School of Business at the University of South Carolina in 2001. Ms. Morales Florez’s impressive academic achievements have been instrumental in shaping her strategic and well-informed approach to both marketing and business development.
Ms. Morales Florez’s professional trajectory is a testament to her ability to adapt and innovate across various industries. Beginning her career as the Hispanic marketing manager for the Greater Atlanta area at Georgia Pacific from 2004 to 2008, she later served as the brand manager for the Dr. Pepper Snapple Group in Dallas-Fort Worth from 2008 to 2010 and the senior brand manager at S.E. LLC in Fort Lauderdale-Dallas in 2010. Between 2011 and 2016, she found further success with MillerCoors, working as a multicultural marketing representative for two years before advancing to the post of brand manager. Soon thereafter, Ms. Morales Florez was active with Kimberly-Clark as a multicultural brand manager from 2016 to 2018.
Prior to her present position at Ascendara, in which she excels by leveraging her expertise across various cultures to drive growth and innovation, Ms. Morales Florez excelled as the strategic innovation and cultural senior director at Eli Lilly and Company from 2018 to 2025. Over the course of this tenure, she transformed pharmaceutical marketing by building a multicultural team that successfully launched new brands and attracted numerous companies to the market.
Beyond her primary endeavors, Ms. Morales Florez is deeply involved in civic activities, including supporting the St. Mary’s Children’s Organization and advocating for single women and women’s wellness. Likewise, she remains involved with such organizations as the ANA and the National Society of Hispanic MBAs, the latter of which appointed her as a board member. In her leisure time, Her personal life is enriched by her love for paddle boarding and running, activities she enjoys alongside raising her wonderful daughter.
Ms. Morales Florez’s commitment to excellence is reflected in her numerous accolades, including the EPPY Award in 2023. Likewise, she has been presented with the Market Award from ANA, the Women Achievement Award and the Fierce Pharma Award. She has attributed her success to understanding business within its cultural context and continuously learning and growing professionally. Ms. Morales Florez’s nontraditional thinking and authenticity have been pivotal in connecting diverse elements within her field, leading to groundbreaking achievements in marketing.
Looking toward the future, Ms. Morales Florez aims to expand her innovative pharmacy model throughout the industry while assisting single mothers, particularly Latinas, in navigating corporate America. She is also dedicated to promoting wellness for women over forty. Additionally, Ms. Morales Florez devotes time to writing her first book, which she anticipates will be published soon.
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