Title: Chief Executive Officer and Chief Financial Officer
Company: Newlab
Location: Pittsburgh, Pennsylvania, United States
Cam Lawrence, chief executive officer and chief financial officer at Newlab, has been recognized by Marquis Who’s Who Top Executives for dedication, achievements and leadership in finance, e-commerce and information technology.
For more than 20 years, Mr. Lawrence has established himself as a distinguished leader in the fields of finance, e-commerce, and information technology. Finding success as the chief executive officer and chief financial officer at Newlab since 2023, he has been instrumental in enhancing the company’s product market strategy. He oversees three businesses within the laboratory, ensuring that startups have access to physical locations and infrastructure necessary for their development. Mr. Lawrence’s strategic oversight in investment functions ensures that his team selects winning investments, thereby safeguarding stakeholder interests. Since 2025, Mr. Lawrence has been additionally active as the chief financial officer for Crafty, a leading workplace food and beverage solution provider, in which he utilizes his financial leadership expertise to better supervise the company’s financial operations and capital market initiatives.
Prior to his present positions, Mr. Lawrence served as the executive vice president and chief financial officer at General Nutrition Centers from 2020 to 2023. Over the course of this period, he led significant turnaround efforts that culminated in the successful restructuring and sale of the company to its private equity sponsors. This achievement underscored his adeptness in navigating complex financial landscapes and delivering positive outcomes.
From 2019 to 2020, Mr. Lawrence worked as the senior vice president of finance and chief accounting officer at General Nutrition Centers. His brief but effective tenure was marked by a focus on financial stewardship and operational efficiency. In the years immediately prior, he was active as the chief operating and financial officer at Ondine Biomedical Inc. from 2018 to 2019, where he played a pivotal role in streamlining operations and enhancing financial performance.
Mr. Lawrence’s career also includes a notable period as general manager and chief executive officer at Photo Network International (PNI) Digital Media from 2016 to 2018, advancing from his role as chief financial officer within the company from 2012 to 2016. His leadership was instrumental in managing a sale that provided shareholders with substantial returns. In addition to these positions, Mr. Lawrence further contributed to the strategic advisory board from Intranet Connections between 2015 and 2019.
Earlier in his career, Mr. Lawrence served as principal accounting officer and treasurer at OncoGenex Pharmaceuticals from 2008 to 2012, where he honed his expertise in financial management. During this time, he was briefly recruited as the principal financial officer for the aforementioned pharmaceutical company from 2010 to 2011. Mr. Lawrence began his career as a manager for PricewaterhouseCoopers, a post he held between 2003 and 2008.
Before embarking on his professional path, Mr. Lawrence pursued an education at Simon Fraser University, from which he earned a Bachelor of Business Administration in marketing and international business in 2003. He ultimately concluded his studies at the University of Saskatchewan in 2005, graduating with a Master of Professional Accounting. These formal academic achievements laid a strong foundation for his professional success. Additionally, Mr. Lawrence obtained his certifications as a public accountant and chartered accountant through the Chartered Professional Accountants of British Columbia in 2004.
In recognition of his professional accomplishments, Mr. Lawrence was honored among the 40 Under 40 in Athletics by The New York Times. Outside of his primary endeavors, he values spending time with his family, particularly enjoying playing tennis with his two wonderful sons. Mr. Lawrence’s commitment to family life complements his dedication to building successful business ventures and fostering teamwork and leadership through sports.
For more information, please visit:
LinkedIn
Contact Mr. Lawrence:
