Title: Chief Executive Officer
Company: Lutz | Hoenig CPAs
Location: Englewood, Colorado, United States
Natalie M. Hoenig, CPA, chief executive officer of Lutz | Hoenig CPAs, has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in accounting and tax services.
After initially studying history, Ms. Hoenig struggled to find a good starting point for a career, briefly working as a waitress, at a law firm and at an insurance company. In 2007, her father suggested that she join his company, Lutz | Hoenig CPAs, to see if she might find a fit in the accounting field. First established by her father in 1978, Lutz | Hoenig CPAs is a well-regarded accounting business with a focus on helping small businesses and business owners with taxes, bookkeeping and financial consulting. Ms. Hoenig was the first employee her father had ever hired for the business, and she quickly proved herself to be a great addition to the company.
As she took on greater responsibility at Lutz | Hoenig CPAs, Ms. Hoenig’s leadership helped transform the business itself. She oversaw the firm’s progress from a value of around $100,000 to its current gross income of $1.7 million. In 2019, Ms. Hoenig became a full partner at Lutz | Hoenig CPAs, demonstrating how vital she had grown to the company. Shortly after that, she bought out her father entirely and now runs the organization in partnership with her husband, Jonathan Hoenig, who focuses on operational support and billing management.
Serving as the chief executive officer of Lutz | Hoenig CPAs, Ms. Hoenig oversees a staff of 11 employees, prioritizing making sure everyone is updated on the latest tax code changes. She also devotes much of her energy toward strategy and planning for the firm’s continued expansion. Ms. Hoenig meets with clients, both to build and maintain relationships and to offer her own expertise and analysis on their financial situation. She is deeply invested in raising awareness of the brand and seeking out new customers.
In order to support her primary vocation, Ms. Hoenig has pursued a strong academic background. She obtained a Bachelor of Arts in history from the University of Denver in 2005. After establishing herself at her father’s firm, Ms. Hoenig returned to school to earn a Bachelor of Science in accounting from Metropolitan State University in 2016. She has been certified as a public accountant by the Colorado Department of Regulatory Agencies.
Ms. Hoenig credits her success to the extended support of her family, especially her father, who took a chance on her and gave her the opportunity to prove herself. She also notes the importance of her husband’s encouragement and assistance as he has become a co-owner of Lutz | Hoenig CPAs. Ms. Hoenig additionally highlights her determination, motivation and commitment to self-improvement. She is driven to never give up and always push herself to her next goal.
Beyond her professional life, Ms. Hoenig is a loving mother to three daughters. She spends her free time supporting her children in their school and sports activities, enjoying new restaurants, exercising at the gym and volunteering with American Academy. Ms. Hoenig harbors ambitious goals for the future of Lutz | Hoenig CPAs, including aiming to achieve $5 to $10 million in gross revenue. To help achieve this, she plans to continue hiring new members of her team and supporting their professional growth. Ms. Hoenig is also considering other ways of helping people learn, including possibly starting a business owner book club or creating a video education course on taxes for small businesses.
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