Title: Brand Experience Expert
Company: Dunlop Sports Americas
Location: Elmwood Park, Illinois, United States
Don Wilson, Brand Experience Expert at Dunlop Sports Americas, has been recognized by Marquis Who’s Who Top Executives for dedication, achievements and leadership in the Golf Industry.
Mr. Wilson has established himself with a notable career spanning more than five decades, marked by expertise in customer experience in the golf club sales sector, and a steadfast commitment to helping others improve their performance both on and off the course.
Currently, Mr. Wilson serves as a brand experience expert for Dunlop Sports Americas, a position he has held since 2021. In this capacity, he is responsible for conducting demo and fitting days at private and public golf courses throughout northern Chicago. Mr. Wilson’s role includes managing sign-ups, coordinating fitting schedules, utilizing Dunlop’s online system for customer appointments, and performing individual fittings almost daily during peak months.
Mr. Wilson also partners with major retailers, such as PGA Superstores, Golf Galaxy and Dick’s Sporting Goods, to support associates with product knowledge and updates on new releases. He is instrumental in organizing brand experience days, setting up tents and fitting assets, conducting fittings for scheduled and walk-up players, maintaining relationships with green-grass accounts and supporting key retail accounts. Among Mr. Wilson’s most notable achievements is his expertise in identifying the appropriate shafts and heads for golfers. This skill has earned him recognition as an authority in the field.
Before being acquired by Dunlop Sports Americas, Mr. Wilson was a club fitter at the PGA TOUR Superstore from 2015 to 2021. There, he provided custom fittings for irons, woods and other equipment, helping customers find the right clubs to enhance their game. Mr. Wilson’s ability to listen attentively to clients’ needs and ask insightful questions about their playing style contributed significantly to his reputation as a trusted adviser.
Mr. Wilson spent 10 years working in golf club sales at Golf Galaxy and Dick’s Sporting Goods between 2005 and 2010. He was responsible for assisting customers with equipment selection and providing expert advice on the latest products and technologies.
In addition to his work in retail golf environments, Mr. Wilson served as varsity golf coach at Guerin Prep High School from 2012 to 2014, mentoring young athletes and sharing his passion for the sport while fostering teamwork and sportsmanship. His professional journey began in the paper industry as a sales representative for printing paper at a small distributor in Chicago, before he joined Murnane Paper as a senior account representative, a position he continues to hold concurrently with his other roles. Over the years, Mr. Wilson has provided clients with innovative solutions to increase profitability and enhance their products, drawing on his extensive experience in sales and customer service.
Highly educated, Mr. Wilson holds a Bachelor of Science in marketing from the University of Illinois at Urbana-Champaign, dating back to 1973, and a Master of Business Administration in finance from DeVry University, earned in 1979.
Civically minded, Mr. Wilson supports St. Jude Children’s Research Hospital, among other charitable organizations. He has been recognized throughout his career for his accomplishments both on and off the course, as well as in the business world. He is a two-time recipient of Summit Club recognition and has achieved notable success as a golfer, winning four club championships and several senior club championships. Mr. Wilson has also consistently finished in the top 20 at various senior amateur and mid-amateur tournaments, underscoring his proficiency as both a player and an expert club fitter.
Looking ahead, Mr. Wilson aims to continue working while expanding his knowledge and expertise in club fitting within the golf industry, helping more individuals find the right equipment so they can enjoy this challenging game even more fully. Having accomplished much throughout his career, he remains focused on staying healthy, playing golf and enjoying life’s pursuits alongside family and friends.
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