Title: Beverage Business Leader
Company: Newell Brands
Location: Atlanta, Georgia, United States
Andre “Tex” Texier Velleman, beverage business leader at Newell Brands, has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in marketing.
With over two decades of experience, Mr. Texier Vellema has established a successful career in marketing, specializing in the relaunching and turnaround of beverage portfolios. His expertise includes digital and integrated marketing, key account management, advertising and merchandising, and cross-functional collaboration. He currently excels as the beverage business leader at Newell Brands, a position he has held since 2024. His previous roles include e-commerce business owner for Oral Care North America at Procter & Gamble from 2024, brand director for Power Oral Care North America at Procter & Gamble from 2020 to 2024, brand director for Male Grooming North America and Latin America at Procter & Gamble from 2016 to 2020, brand director for Gillette and Oral B at Procter & Gamble in Venezuela from 2012 to 2016, senior brand manager for Fabric Care at Procter & Gamble in Panama from 2008 to 2012. He was also co-founder and director of the organization at Acción Positiva from 2002 to 2008, assistant manager at Textronic Inc. from 2002 to 2003, an intern at Empresas Polar in 2007, a tutor for the Youth Consulting Program “New Voices Venezuela” at The World Bank in 2006 and directed youth and volunteers at Red de Veedores from 2000 to 2006.
In light of his impressive achievements, Mr. Texier Vellema has been honored with three Creative Lions Awards for Gillette, several internal awards from Procter & Gamble, the Integer Homo Award from Cumbres Schools, and publishing awards for his university thesis from Universidad Simón Bolívar. He laid a solid educational foundation with a bachelor’s degree in electrical, electronics, and communications engineering from Universidad Simón Bolívar in Venezuela in 2008, and a master’s degree in political economics from Swiss Management Center University in 2017. He takes great pride in making Oral B the number one electric toothbrush brand in the U.S. and in repositioning Gillette to inspire men to be better, changing the tagline from “The best a man can get” to “The best men can be.” In the coming years, he aspires to serve as a general manager at Newell Brands and ultimately attain the position of vice president. He is also interested in pursuing a career as a university professor and plans to explore this option with universities in Atlanta after relocating there.
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