Title: Founder and Principal
Company: Maravedi Advisors
Location: Southwest Ranches, Florida, United States
Leonardo Freixas, founder and principal at Maravedi Advisors, has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in sales and distribution.
With over two decades of experience, Mr. Freixas has built a successful career in sales and distribution, specializing in the wine and spirits industry. Since founding Maravedi Advisors in 2024, he has focused on brand development, market research and analysis, and U.S. distribution. His experience also includes serving as chief sales officer at Lafayette Imports from 2021 to 2024, where he led strategic sales initiatives, and as division vice president at Proximo Spirits from 2019 to 2021, overseeing sales and market penetration. Prior to that, he held several key roles at Proximo Spirits, including senior regional director of sales from 2017 to 2019, senior regional director for supply chain optimization, growth planning, and risk management from 2013 to 2017, and regional director from 2010 to 2013. Earlier in his career, he worked at William Grant & Sons as manager of the South Florida district from 2008 to 2010 and as on-premise district manager from 2006 to 2008. He also worked as an off-premise market manager at Rémy Cointreau from 2004 to 2006 and as on-premise Cointreau specialist from 2003 to 2004.
Mr. Freixas also dedicates his time serving as a donor for the Institute of International Education Inc. and community volunteer for Habitat for Humanity International, as well as being involved with the Wine & Spirits Wholesalers of America and the National Alcohol Beverage Control Association. He laid a solid educational foundation, earning a Bachelor of Science in international relations and affairs with a minor in sociology from Florida State University in 2003. He also holds certifications in Sustainable Business Methods from Harvard Business School Online, and broker license training through the Department of Business and Professional Regulation in the State of Florida. He also holds certifications in Inbound Marketing and Sales Enablement from HubSpot Academy, and an Import License from the Alcohol and Tobacco Tax and Trade Bureau. In light of his impressive undertakings, he has received several been honored as Most Valuable Player at Proximo Spirits in 2018, the President’s Cup at Proximo Spirits in 2012, and the National Value Award from William Grant & Sons in 2010.
Reflecting on his path, Mr. Freixas has a rich family history rooted in Cuban immigrant heritage. His parents arrived in the United States in the early 1960s seeking new opportunities. After settling in the U.S., they found work in the liquor industry, with his father dedicating over 42 years to alcoholic beverage distribution. Inspired by his family’s legacy, he entered the alcoholic beverage industry in 2003, starting on the supplier importing side. Throughout his career, he held significant positions in multinational companies, including Rémy Cointreau, William Grant & Sons, and Proximo Spirits. As division vice president at Proximo Spirits, he managed $45 million in annual revenue and played a key role in overseeing operations across multiple regions.
Mr. Freixas attributes his success to the invaluable guidance provided by his mentors. Looking to the future, he is committed to maintaining a position where he can exercise significant influence and leaving a legacy within the industry. His goal is to create a positive and enduring impact through his professional endeavors, shaping the future of the industry and mentoring the next generation of leaders. Personally, he aims to achieve a better work-life balance, allowing him to travel more and spend quality time with his family while pursuing his personal interests.
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