Title: Senior Director of Live Journalism
Company: Semafor Inc.
Location: Washington, D.C., United States
Alexandra J. Herrera, CMP, senior director of live journalism at Semafor Inc., has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in event management.
For nearly 20 years, Ms. Herrera has built her reputation in management and live events, beginning with her role as a general manager and production assistant at Buffa’s Dance Studio in 2005. Concurrent with that role, she also gained experience as an event assistant with Evoke and an account manager at FedBid Inc. In 2016, Ms. Herrera joined Linder Global Events as an event coordinator. Her contributions led to promotions to event manager, event director and senior event director. Ms. Herrera has served as the senior director of live journalism for Semafor Inc. in 2024. In this position, she plans and produces a variety of live events for a wide range of clients, with budgets ranging from $250,000 to $20 million.
Ms. Herrera’s performance in the field was born of her academic journey. She obtained a Bachelor of Science in business management from Sweet Briar College in 2011. Subsequently, Ms. Herrera earned a master’s degree in tourism administration with a focus on event and meeting management from The George Washington University in 2015. She has added to her credentials by completing certification as a meeting professional from the Events Industry Council in 2018. Ms. Herrera renewed that certification in 2023. She maintains membership in Meeting Professional International as part of her commitment to staying updated on the latest information in her industry.
Outside of her professional life, Ms. Hererra is a loving mother to two children. In her free time, she enjoys traveling and discovering new restaurants and bars. Moving forward, Ms. Herrera hopes to expand her skills in ways that will allow her to continue making a significant impact in the events industry.
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