Title: Research Consultant for Client Solutions and Addressable Enablement
Company: The Walt Disney Company
Location: Staten Island, New York, United States
Thomas Diep, MS, Research Consultant for Client Solutions and Addressable Enablement at The Walt Disney Company, has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in Media and Entertainment.
A leader in the media and entertainment industry, Mr. Diep has been affiliated with The Walt Disney Company as a research consultant for client solutions and addressable enablement since 2020. As such, he is tasked with supporting advertising across all media companies. His role involves placing commercial space and providing critical insights, audience metrics, and guidance for sales support. Mr. Diep’s contributions extend throughout various departments as he closely collaborates with the multicultural, inclusive and social department to emphasize the importance of multicultural and inclusive audiences in both linear and digital platforms. His three decades of industry expertise have been pivotal to the success of shows and driving advertising revenue.
Beginning his illustrious career in 1996, Mr. Diep worked in marketing with M.R. Weiser & Company. Subsequently, he joined Turner Broadcasting System Inc. in 1999, holding sales positions with TNT/TBS, the Cartoon Network and CNN International. In 2002, Mr. Diep was acquired by Mediaocean (formerly Donovan Data Systems) as a systems analyst with client services. He also held leading roles with the Food Network (now Discovery Inc.) and NBCUniversal Inc. before being named a research director for the Game Show Network from 2013 to 2017. Additionally, he excelled in consulting with agencies like MediaCom.
Mr. Diep studied at the Lubin School of Business at Pace University in Pleasantville, New York, graduating with a Bachelor of Business Administration in 1998. While pursuing his undergraduate degree, he completed a marketing internship at NYT Custom Publishing, The New York Times Company, in 1996. Returning to college years later to advance his career, Mr. Diep obtained a Master of Business Administration from New England College in Henniker, New Hampshire, in 2012. Additionally, he received certifications in finance and digital marketing strategy from Baruch College and business analytics from the University of Pennsylvania.
Active in his community, Mr. Diep has been affiliated with his alma mater, Baruch College, as a mentor for its executive-on-campus program since 2016 and the New York Road Runners Association since 2017. He is also a former board of directors for Prader-Willi Alliance of New York, which focuses on providing information to the public about Prader-Willi syndrome.
Grateful for his continuous trajectory, beginning as a floater and working his way up into high-level positions within the industry, Mr. Diep has found great satisfaction in his work. His tenure has also allowed him to share his expertise as a mentor. By fostering their progress, he, too, gained exposure to various influential individuals.
Mr. Diep’s success earned him a Mentor Recognition Award from Baruch College in 2017. He credits his good fortune to remaining true to his beliefs and being a genuine individual whose work reflects integrity. Furthermore, Mr. Diep notes his immigrant family members for their sacrifices and for shaping his work ethic and character.
In the coming years, Mr. Diep aims to continually advance and expand his horizons by acquiring a teaching position at the college level, either as an adjunct professor or guest lecturer, where he can continue to impart his wisdom and experiences to aspiring professionals.
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