Title: Director of Airport Operations Strategy and Analytics
Company: United Airlines
Location: Reno, Nevada, United States
Scott R. Smith, Director of Airport Operations Strategy and Analytics at United Airlines, has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in the aviation industry.
A pioneering figure in data analysis and business strategy, Mr. Smith draws upon over two decades of professional excellence in the aerospace and technology sectors. Since 2023, he has served as the director of operations strategy and analytics at United Airlines, a leading airline headquartered in Chicago with networks across the United States and six continents. Leveraging his comprehensive experience in advancing data and analytics, Mr. Smith has played a crucial role in driving innovative strategies, cultivating a rich corporate culture of progressive, proactive decision-making. To this end, he is well-regarded for his out-of-the-box thinking in promoting positive customer experiences, commitment to continuous improvement and unwavering focus on technological innovation.
Earlier in his career, Mr. Smith served with Panasonic Avionics between 2009 and 2023, beginning his longstanding tenure as a field engineer. Subsequently, he advanced to a managerial role in 2015, establishing a steadfast foundation upon which he built the pillars of his leadership style. Before he departed from Panasonic Avionics in 2023, Mr. Smith was the director of customer support field engineering. During this time, he successfully transformed the organization’s strategic operations to accommodate the challenges posed by the COVID-19 pandemic. In this regard, Mr. Smith implemented a procedure-based data framework, improving efficiency and service delivery through properly aligning policy, workforce staffing and operational procedures. Mr. Smith’s groundbreaking approach garnered him the Future Leadership Award from the Panasonic Avionics Corporation, testifying to his resounding influence on modern data strategies. He previously worked with Virgin America as a maintenance planner and component repairman. He commenced his career as a diesel repair technician and automotive mechanic, which laid the groundwork for his foray into professions requiring critical thinking skills and astute business acumen.
Alongside his vocational pursuits, Mr. Smith is a recognized social media content creator with an affinity for gaming and dirt biking. Building a strong community of thousands of followers on YouTube, Instagram and Twitch, Mr. Smith’s infectious energy and inclusive approach to community-building have garnered him a committed audience whose enthusiasm for like-minded topics has propelled him to the forefront of modern entertainment. As such, his spaces on contemporary media platforms have inspired civil discussion surrounding technology and adventurous endeavors. Moreover, Mr. Smith’s dedication to civic activities extends to his local neighborhood, having previously contributed to Greyhound Pets of America in Racine, Wisconsin. Currently, he is involved with local building and maintenance projects throughout Reno, Nevada.
In accounting for his success, Mr. Smith credits his willingness to venture into unknown territories and branch out from familiarity, emphasizing the importance of expanding one’s surroundings. Likewise, he is guided by his positive attitude toward all aspects of his life, regardless of circumstance. In the coming years, Mr. Smith aims to continue challenging the traditional understanding of data analytics, with a sharp focus on transforming data comprehension into a powerful force for insight, progress and equitable change. Having recently spoken at the Digital Travel Connect conference in 2025, Mr. Smith intends to shape the public perception of data into one defined by accessibility and global impact.
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