Title: New Product Introduction Manager
Company: Neogen Corporation
Location: Woodbury, Minnesota, United States
Ricardo J. Bonifaz, New Product Introduction Manager at Neogen Corporation, has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in product development and commercialization.
With 25 years of experience in the field of product development and marketing to his credit, Mr. Bonifaz has excelled as the new product introduction manager at Neogen Corporation in Lansing, Michigan since 2023. In this role, he is responsible for developing products and supervising projects while leveraging his extensive knowledge in new product introduction, commercialization plans, marketing, product innovation, and business model development. Prior to his current role, he worked as the global new product introduction and commercialization leader at 3M in St. Paul, Minnesota from 2020 to 2023. During this time, Mr. Bonifaz was instrumental in leading global initiatives for new product launches and commercialization strategies.
From 2019 to 2020, Mr. Bonifaz previously served as the global portfolio manager at 3M, where he managed a diverse range of products and aided in the company’s strategic growth. He began his career with 3M as a customer service and sales leader in Guatemala from 1997 to 2005. Subsequently relocating to Panama, he advanced in 3M to become a country black belt six sigma from 2005 to 2007 and a country business leader for IBG and government markets from 2006 to 2010. Between 2010 and 2020, Mr. Bonifaz was active in a number of posts at 3M, including as an automotive aftermarket division sales and marketing regional manager, a global marketing manager, a new product marketing manager, and a global portfolio manager.
In addition to his primary responsibilities, Mr. Bonifaz has maintained his involvement with several civic organizations. Since 2010, he has found success as the founder and an events committee member of the Green Building Council Panama. He had formerly contributed to the board of directors for AmCham Guatemala from 2000 to 2005, for which he was also appointed as a treasurer and board secretary. Mr. Bonifaz has been likewise affiliated with the Latino Resource Network at 3M and the Gremial de Tarjetas de Credito/Credit Card Guild in Guatemala.
To support his professional ambitions, Mr. Bonifaz pursued an education at Universidad del Istmo, from which he earned a bachelor’s degree in marketing in 1997. He subsequently concluded his formal academic efforts at Universidad Rafael Landivar, graduating with a Bachelor of Business Administration in management. Mr. Bonifaz has refined his myriad skills over the years as well, fondly recalling a seven-year tenure as a country manager for 3M in Panama where he learned many applicable skills in human resources, finance, psychology, and sales that he continues to utilize to this day.
As a testament to his stellar accomplishments in his field, Mr. Bonifaz was celebrated with the Golden Step from 3M. He attributes his success to his discipline, consistency, and effective execution, as these qualities enable him to prioritize his tasks, establish and maintain a rhythm in his workflow, balance his personal and professional lives, and foster innovation within his company. Moreover, Mr. Bonifaz is driven by the opportunity to share his knowledge, maintain his meaningful relationships with friends and colleagues, and aid others in developing critical thinking skills.
Looking toward the future, Mr. Bonifaz hopes to continue delivering value by empowering others to succeed while making significant contributions to Neogen Corporation. He emphasizes the importance of harboring global connections, as his many years of working abroad have nurtured relationships and communications inside and outside of his company. Mr. Bonifaz also plans to cement his legacy as a supportive, well-traveled, and generous figure within his industry.
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