Title: Vice President of Sales
Company: Universal Yums LLC
Location: Naperville, Illinois, United States
Matt Cameron, vice president of sales at Universal Yums LLC, has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in retail and consumer packaged goods.
Mr. Cameron has built his reputation in sales over nearly 20 years, beginning with seven years at Daymon Worldwide. This company specializes in working with private brands, connecting manufacturers, retailers and consumers. Mr. Cameron joined Daymon in 2006 as a product analyst. He was later promoted to associate business manager for the household department, associate business manager for project management and art redesign, associate business manager for the grocery department, and business manager for the beverage and candy division.
In 2013, Mr. Cameron shifted to Walgreens, taking on the position of product development manager with a focus on candy, paper, grocery and household goods. After several years of showcasing his capabilities, he was promoted to senior commercialization manager for owned food, beverage and household brands at Walgreens Boots Alliance. Some of Mr. Cameron’s most noteworthy professional accomplishments occurred during his time at Walgreens, where he reduced costs by optimizing packaging, researching market trends, negotiating with suppliers and launching new healthier products with broader appeal to younger consumers. In his first several years with Walgreens, he had set himself a goal of saving the company $12 to $14 million, but he ended up achieving $20 million in savings.
Mr. Cameron continued to build his expertise in consumer goods as a senior brand manager of innovation for PurposeBuilt Brands and director of sales for national accounts at CandyRific. Since 2025, he has serviced as the vice president of sales at Universal Yums LLC, a company that delivers boxes of snacks and candies from around the world. In his role, Mr. Cameron has helped to build up the retail side of Universal Yums’ business, including development of fresh products and establishing relationships with major retailers. He has played a key part in creating future plans by aiding the company’s founders in understanding retailer dynamics while also leveraging his extensive experience in the candy industry.
Throughout his career, and especially at Universal Yums LLC, Mr. Cameron has relied on the well-rounded knowledge of sales that he has cultivated. He has garnered experience engaging with professionals across sectors, including in health care and logistics. Mr. Cameron credits his perseverance and lessons learned while playing competitive hockey in his youth for his success. He is also grateful for the opportunities he has had to travel and interact with diverse cultures, further enriching his adaptability.
Prior to embarking upon his professional journey, Mr. Cameron set a foundation for himself with his education. He earned a Bachelor of Arts in food marketing from the Haworth College of Business at Western Michigan University in 2005. Mr. Cameron has also furthered his credentials through membership in several important organizations relevant to his field. Most notably, he maintains involvement with the National Confectioners Association and Specialty Food Association, Inc.
Outside of his career, Mr. Cameron is a dedicated husband and a loving father to two daughters. In his free time, he enjoys playing hockey, roller-skating and participating in a recreational men’s league. In planning for his future, Mr. Cameron is devoted to building brand awareness for Universal Yums. His primary aim is to grow the company into a business worth more than $100 million, setting it up for potential acquisition by a larger company. Above all else, Mr. Cameron is committed to enriching the lives of consumers by introducing them to new snacks that can improve their day. He emphasizes a simple but important philosophy that drives his endeavors: Eat candy, be happy and enjoy life.
For more information, please visit:
Contact Mr. Cameron: