Title: Territory Sales Manager
Company: TOPPAN Packaging Americas
Location: Chula Vista, California, United States
Guillermo Cruz, Territory Sales Manager at TOPPAN Packaging Americas, has been recognized by Marquis Who’s Who Top Executives for dedication, achievements and leadership in the Packaging and Sales Sectors.
Mr. Cruz is recognized for his expertise in both packaging and sales, demonstrating more than 25 years of knowledge and leadership. Since 2020, he has served as a territory sales manager for TOPPAN Packaging Americas, formerly Sonoco Alloyd, a packaging and container manufacturing company based in Charlotte, North Carolina, where he is responsible for expanding business operations across Mexico, the Caribbean, the West Coast of the United States, Arizona and Texas. In this capacity, Mr. Cruz specializes in selling thermoformed plastics to the retail and medical industries. His efforts have driven remarkable growth in his territory, with sales increasing from approximately $1.6 million in 2020 to $16.7 million in 2025. Mr. Cruz is recognized for his ability to expand territories from the ground up and consistently ranks as the top salesperson.
Since joining the organization, Mr. Cruz has been instrumental in developing new markets and building strong client relationships with major corporations, including Procter & Gamble, Mattel, Nokia and Motorola. His commitment to providing high-quality products and exceptional service has earned him a reputation as a trusted partner among his customers.
From 2013 to 2020, Mr. Cruz was a regional sales manager at Capco Plastics in San Diego, California. In this role, he continued to hone his skills in packaging solutions, with a focus on printed folding cartons, blister cards, paper blisters and flexible packaging. Mr. Cruz’s expertise enabled him to deliver innovative solutions tailored to client needs and to drive significant revenue growth in both the United States and Mexico.
Between 2005 and 2012, Mr. Cruz served as a senior account executive at PaperWorks Industries, Inc., where he managed key accounts and contributed to the company’s expansion into new markets, including the northwestern region of Mexico, California and Arizona. Throughout his career, he has demonstrated a deep understanding of packaging technologies and market trends, earning recognition for his dedication and results-driven approach.
Mr. Cruz’s entry into the packaging industry began around 2000 in Mexico City, Mexico, when a pivotal encounter during a marketing meeting led him to join the sales team at Carmon. This experience allowed him to merge his interest in marketing with practical sales skills, setting the stage for a rewarding career.
Mr. Cruz’s academic foundation includes a Bachelor of Business Administration in business management, marketing and related support services from Universidad Nacional Autónoma de México in 1993. His education provided him with essential knowledge of business strategy and marketing, which has been integral to his professional achievements. Mr. Cruz speaks both English and Spanish.
Beyond his professional pursuits, Mr. Cruz is actively involved in civic initiatives throughout San Diego. He donates to local police departments, supports homeless communities through charitable contributions, and participates in blood drives and community donation events. Additionally, Mr. Cruz promotes local animal foster care organizations. These activities reflect his commitment to giving back to the community and fostering positive change.
Dedicated to creating opportunities for his family while ensuring their well-being, Mr. Cruz notes that his most significant personal accomplishment is providing a better life for them in the United States, with greater possibilities. Professionally, he takes pride in supplying customers with superior products while building trust through authenticity and honesty, qualities that have defined his enduring success in the packaging industry.
Mr. Cruz credits his success to a disciplined mindset focused on continuous self-education and training, as well as the unwavering support of his family. He values constructive criticism as an opportunity for growth, using feedback to develop new habits and improve both personally and professionally. Looking ahead, Mr. Cruz aims to expand his territory and transition into a managerial role that will create additional opportunities for TOPPAN Packaging Americas. He also remains focused on achieving stability for his family and securing a solid retirement plan. By setting clear goals, Mr. Cruz continues to drive progress for himself and those around him.
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