Who's Who of Top Executives

Sanford Livingston Jr.

Title: President and Chief Executive Officer
Company: Nor-Cal FDC
Location: Oakland, California, United States

Sanford Livingston Jr., president and chief executive officer at Nor-Cal FDC, has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in business strategy and administration.

With nearly four decades of experience to his credit, Mr. Livingston has excelled in the field of business strategy and administration. Currently, as president and chief executive officer of Northern California Financial Development Corporation (Nor-Cal FDC) since 2023, he leads the development and execution of Nor-Cal FDC’s long-term strategy, which provides capital access to small businesses. His duties include delivering effective leadership and a broad knowledge of financial services, creating and implementing program initiatives, managing senior program directors and staff, and retaining a high-performance senior management team. In addition, he manages and cultivates existing relationships with lenders and has developed and implemented a system for tracking and reporting the progress of the state loan guarantee program, small business and community impact, and employment creation. In his first year leading the organization, he grew revenue from $280,000 to $1,100,000.

Prior to this position, Mr. Livingston served in various other roles at Nor-Cal FDC. He has served as the chief executive officer since 2017. Before this role, he was chief operating officer from 2016 to 2017 and senior director of program development from 2013 to 2016. In this role, he developed a relationship with the Department of General Services to help increase the number of small businesses certified to do business with the state of California, increased the number of microloans underwritten by the company’s lending partners, and grew loan volume by 50%. In addition, he collaborated with a Fortune 1000 Company to develop an exclusive revolving loan fund that allows the company to loan capital to its subcontractors to match payables terms with its clients.

Prior to his tenure at Nor-Cal FDC, Mr. Livingston was the executive vice president of marketing at Peer Review Solutions from 2011 to 2013. He also held various roles at Wells Fargo Bank N.A., including director of learning and development with Wells Fargo’s Global Banking Group from 2009 to 2001, senior vice president and chief strategist from 2004 to 2009, vice president and manager of the Community Restoration Act and emerging strategies from 1999 to 2004, vice president of commercial marketing and strategic planning from 1997 to 1999, and assistant vice president of commercial marketing and strategic planning from 1995 to 1997. He began his career as a financial analyst with Travelers Insurance Co. from 1987 to 1988. In addition, he worked as a summer intern at Moody’s Investors Service in 1994 and as a senior property casualty underwriter with Aetna Life and Casualty from 1989 to 1993.

Before embarking on his professional path, Mr. Livingston pursued an education at Wesleyan University, earning qualification as a chartered accountant in economics in 1987. He then earned his Master of Business Administration in finance from the University of Southern California in 1995. In light of his impressive undertakings, he has accrued several accolades. He was bestowed the Pioneer Award from Wells Fargo, which recognizes forerunners in the industry, and named a presidential fellow by the University of Southern California.

Mr. Livingston credits his success to his networking abilities, persistence, and obtaining a formal education. Stand-out moments in his career are leading a team of five people to recover $80 million for Wells Fargo and in his role at Nor-Cal FDC, where he worked closely with a team to transform the company’s loan guarantees from $12 million to over $100 million since 2019. Looking ahead, he aspires to spread the concepts used to make Nor-Cal FDC successful and spread them across the state.

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