Title: Area Director of Revenue Management
Company: Shamin Hotels
Location: Richmond, Virginia, United States
C. Tyler Parks-Shinstock, area director of revenue management at Shamin Hotels, has been recognized by Marquis Who’s Who Top Executives for dedication, achievements, and leadership in hospitality and hotel management.
With nearly two decades of experience, Mr. Parks-Shinstock has built a successful career in hospitality, specializing in hotel management. He currently serves as the area director of revenue management at Shamin Hotels, a role he has held since 2023. Additionally, he has been a revenue management new hire mentor at Shamin Hotels since 2024 and a revenue management trainer and presenter at the Shamin Hotels Annual Conference since 2023. His responsibilities include controlling inventory, ensuring daily support for hotel teams, and maximizing topline revenue through the development and execution of tailored strategies. His experience also includes serving as area revenue manager at Shamin Hotels from 2021 to 2023 and as revenue specialist at Hilton from 2019 to 2021. Prior to that, he was assistant general manager at Hampton Inn by Hilton from 2017 to 2019, general manager at Pieology Pizzeria from 2016 to 2017, and corporate training manager at Pieology Pizzeria from 2015 to 2016. He also held the position of manager for service, charity, and recruit mapper at Lush Fresh Handmade Cosmetics North America from 2012 to 2015, front desk lead at Fairfield Inn and Suites from 2008 to 2012, and recreational coordinator at the YMCA of Calhoun County from 2007 to 2008.
Mr. Parks-Shinstock has supplemented his experience with accreditations such as a certified hospitality revenue manager from the American Hotel & Lodging Educational Institute and a certified rooms division executive from the same institution. He has been a member of the American Hotel and Lodging Association since 2017 and served on the DEI Committee and as a Pride Team Member Resource Group member at Hilton Corporate from 2021 to 2022. Additionally, he acted as a professional mentor with the Tent Partnership for Refugees in 2021 and was the founder and executive director of Queer Youth in Need from 2019 to 2021. He has contributed to various initiatives, including creating the Sequins & Sailboats Drag Brunch Series and serving as overhead project director and queer representative for The Landing Hampton Marina at Shamin Hotels since 2024. In light of his impressive undertakings, he was named Top Manager at Wilson Hospitality in Tuscaloosa, Alabama, from 2017 to 2018, and was nominated for the Top Sales and Revenue Award at Shamin Hotels in Virginia Beach in 2024.
Mr. Parks-Shinstock takes great pride in the significant impact at Hilton Corporate by advancing DE&I practices, presenting queer history during Pride Month, and implementing policies to include pronouns in email signatures, being featured by Hilton Worldwide in 2022 as a corporate representative of the queer community. At Shamin Hotels’ The Landing Hotel at Hampton Marina, he organized the inaugural Drag Brunch for Pride Month 2024, which grew into a successful series. His efforts, in collaboration with a local LGBTQ health nonprofit and drag performers, earned him recognition, including a nomination for top sales and revenue management expert at the Shamin Hotels Annual Managers Conference.
Mr. Parks-Shinstock attributes his success in revenue management to building trusted relationships with hotel teams and leaders. He also credits his parents for inspiring his determination and adaptability, which have driven him to find success since beginning work at age 13. In the coming years, he is focused on publishing his book, which will detail how he built a successful corporate career in his 20s without a bachelor’s or associate’s degree. He is also transitioning into entrepreneurship, with plans to open a local coffee shop and eventually expand into a bed-and-breakfast concept. Additionally, he aims to launch his brand, creating a welcoming space for LGBTQIA+ locals and visitors to enjoy as their authentic selves.
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